In today’s competitive and dynamic environment, IP can be a unique
selling proposition (USP) of the product or service, and it helps create a
sustainable and defensible differentiator for the company.
By owning IP, a high entry barrier is created, thereby helping you
to grow your venture faster with respect to your competitors’ offerings. Note -
IP is always given high weightage by the investors and creates good value for
your venture.
IP has, in fact, been identified as the key ingredient for
startups across the world to get a competitive advantage in the market,
according to the Startup Genome Project that aims to map, model and analyse
what it takes to make startups tick.
IP assumes even greater significance for technology startups,
where new innovations are being made every day. There is a huge brand value
attached to IP, in both the manufacturing and technology sector. It gives
investors, clients, and other stakeholders a tremendous sense of confidence in
your commitment and passion to not just succeed, but also become a market
leader in your area of operation.
There are essentially three ways in which a startup (or any other
organisation) can protect its intellectual property (i.e., the idea or concept/
product/ process/ associated symbols, logos etc. that define the brand),
namely, through:
Intellectual property is, in fact, an asset for its owner and has
a commercial value attached to it.
For any problems about intellectual property rights in Vietnam,
feel free to contact me.
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